Rarely do I wake before 6am, but last Friday I had the chance to get out on a quick backcountry ski lap near Goose Creek outside of Bozeman. What a great way to start the day.
“Dawn Patrol” was an idea started by legendary climber and skier (Montana native) Alex Lowe, who encouraged employees to get up and get outside first thing in the morning.
We have had what some might call a bit of a “cold snap” here in Montana post-Thanksgiving. I will preface this by saying, that cold winters in Montana are normal. However, extended periods of below zero, and dangerous wind chill values are rare. We usually see 2-3 days early, then another 2-3 days in Feb. that remain below zero, but most of the time it is a dry, sunny, 15-20 degree winter days.
For the last 9 days we have not been above zero. In fact, we have been way, way below zero. Most of the time it has been -10 or so with windchill of -20, but the coldest we saw was last Weds morning.
My sister was in her kitchen looking at a weather app on her phone, and the temperature read -24 degrees with a wind chill of -45 degrees. I repeat…-45! And at the moment she was looking at the temps, she looked out the window and saw a couple kids walking to school! Only in Montana.
The positive, is that it has kept everything beautifully pristine, and a winter wonderland of snow and ice! The weather is supposed to be in the 30’s by the end of this week, and it will feel like mid-summer to these quasi-eskimos!
What a whirlwind! I can’t believe it has been so long since we updated our blog, and I can’t believe that the Holiday’s are already here. Ski season is off and running (yes!) and we had a wonderful Thanksgiving holiday with my parents. Ali, Jeff, and the kids were in Cody with Jeff’s family, and Dusty and Gina were in Washington with Gina’s family. So we had a fairly unconventional Thanksgiving, and it was so much fun.
We spent the day skiing opening day at Big Sky (an awesome Thanksgiving opening for the resort) in great snow conditions. Although the snow cover was a bit thin (only 20 inches or so) we were still able to knock the rust off, try new gear, and get those first turns of a long ski season in!
As a side perk of my gig with the Outlaw Partners, our editorial team allows my creative juices to flow and write small pieces now and then for our publications – The Big Sky Weekly, and Mountain Outlaw Magazine. While I am guessing I am still a far away from writing in the mag (maybe I’ll get a gear review or two), the Weekly is a great tool to communicate with the Outlaw Partners general following and the greater Yellowstone region. A chance to put thoughts on paper is a nice change of pace every now and then from grinding out cold calls, and prospecting for Outlaw marketing services.
The piece below is featured in our “Featured Outlaw” section of this months paper. Enjoy!
By E.J. Daws
Outlaw Partners’ Director of Business Development – Yellowstone Region
Galleries bustled, Lee’s Tees was packed and boardwalks creaked. People were everywhere. I heard groups of Swiss and German folks marveling at elk antler arches, and a southern gentleman raving about the Million Dollar Cowboy Bar. Hotels and lodges were frantically finishing preseason chores as guests arrived.
It’s summertime in Jackson Hole, Wyo., and a good sign of what’s to come here in southwest Montana.
Every visitor served as a microcosm of our daily consumer market, each with needs and wants. With the development of smartphones, tablets and mobile connectivity, their ability to research and make purchasing decisions on the fly has never been easier.
Maybe it was a lodge’s beautiful Instagram photo from last summer that drove tourists to visit remote northwest Wyoming. Maybe it was a mash-up of mountain biking GoPro footage, produced by Jackson Hole Mountain Resort that made them want to ride those same trails. Or was it a stunning advertisement in their favorite magazine that inspired them to save for a trip?
The point is, inspiration for consumers to make a buying decisions could come at any point in the marketing and branding chain. The success of campaigns, or simple sales tactics, depends purely on a business’s ability to consistently brand itself across all outlets and inspire the potential consumer to think, “Yes! I want to do THAT!”
How do you deliver a simple and consistent message in an age of unprecedented distractions and innumerable media outlets? You stick to your values, and tell people why you do it differently, and better than your competition.
One of the most rapidly growing mediums used by companies to reach potential customers is online video.
Estimates show that 8 of 10 Internet users watch online video monthly, and not just sparingly. According to comScore, 181.9 million Americans watched 38.8 billion online videos in April of 2013.
Considering YouTube is the second most-used search engine (thanks in part to Google’s purchase of the online video source) consumers are increasingly spoon-fed content and information.
Does your company have an “About Us” page? Do people actually spend time engaging with that page? Maybe you could deliver your message “About Us” in a two-minute video featuring people and projects, and bring your product to life.
Maybe you create a series of videos focusing on pieces of your business in more detail: Do you have unique people doing unique things? These are stories every company can tell.
Based on the consumption of web-video trends we see, video is an incredibly effective way to tell people what you do, and connect with their emotions.
At the Outlaw Partners, video production is one of the fastest growing parts of our business. The combination of professional videography, proper scripting, and interviews helps bring your business or product to life, in an easily digestible, and shareable form. If you are interested in how Outlaw could help with your marketing needs feel free to reach out to us. We would love to help.
Our little boy turned 4 on 5/29/13. I still remember when he was a floppy little tubby puppy with huge paws. I know all dog owners feel this way, but to me he is the greatest dog in the world. While EJ has been in MT for a month and a half, Gus has been my constant companion here in Oregon. He gets up with me at all hours of the night to check on horses and follows me where ever I go. He is an absolute Mama’s boy and I love that about him. Now if he would stop growing up we would be all set! Love little Gus Gus!
We have a great video of Gus devouring his cake Great White Shark style but I am not tech savvy enough to upload video. It is on facebook if you are curious. 🙂
Everyone knows that “All Roads Lead to Muscoda!” So that is where the Isenhart crew met up to visit Grammy Ike and celebrate the Morel Mushroom Festival!
The festing included walking downtown through the flea market, sampling brats and beers, watching the tractor pull, hunting for morels and much more.
After a bit of festing we decided to go to the Smith’s farm to hunt for morels. Chrissy was the big winner, with the most and prettiest morels. Although Mom put in the greatest effort she was skunked. And EJ being a first time hunter and failing to come up big tried to pull a fast one and filled his bag full of leaves. He came back to the group with an ear to ear grin saying, “Look at all the mushrooms I found!” Made for a good laugh! We also go to meet Ben’s handsome labrador Moose!
Although I love the mushroom festival I generally do not like eating fungus. But you cannot go to Muscoda without trying a morel or two, so if you batter them and fry them up with enough butter, they taste pretty good!
Our cousins happen to have three of the cutest children in the entire world. Isaac Ike is about 8 months old and this was our first chance to meet him. He is such a sweetie. Henry and Audra are just the happiest kids and they seem so much smarter than kids their age should be!
I got to spend a little bit of one on one time with Grammy which I really cherished. She is the most fun and has had an amazing attitude all throughout her illness. I have so many happy memories with her and have been blessed to have such a wonderful role model in my life! Love you so much Grammy!